The Benefits of Selling with Florida Blue
We’re so glad you’re interested in being appointed as an independent, contracted agent for Florida Blue. Our agents are key partners in helping us deliver quality and affordable health care to Florida communities.
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Florida’s Largest Health Insurance Provider
With over 70 years of experience offering health plans to Floridians, you can count of Florida Blue’s stability and expertise.
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A large network of Florida’s top providers
Florida Blue offers the largest provider network in Florida, giving your clients access to the most hospitals, clinics and doctors throughout Florida.
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Wide Range of Health Care Products
Florida Blue offers plan options to serve every client’s needs, across Medicare, Individual & Family, and Employer plans.
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Simple and Intuitive Digital Tools
We offer digital tools for you, your clients and our members that make selling, administering and managing Florida Blue health care plans easy.
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Competitive commissions and incentives
Our agents are essential to our business, so we offer commissions and bonus programs to help support and grow your business.
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Value-based health care
Florida Blue focuses on wellness, early intervention, chronic condition management and behavioral health, to help serve the whole person while driving reduced medical expenses.
-
Florida’s Largest Health Insurance Provider
With over 70 years of experience offering health plans to Floridians, you can count of Florida Blue’s stability and expertise.
-
A large network of Florida’s top providers
Florida Blue offers the largest provider network in Florida, giving your clients access to the most hospitals, clinics and doctors throughout Florida.
-
Wide Range of Health Care Products
Florida Blue offers plan options to serve every client’s needs, across Medicare, Individual & Family, and Employer plans.
-
Simple and Intuitive Digital Tools
We offer digital tools for you, your clients and our members that make selling, administering and managing Florida Blue health care plans easy.
-
Competitive commissions and incentives
Our agents are essential to our business, so we offer commissions and bonus programs to help support and grow your business.
-
Value-based health care
Florida Blue focuses on wellness, early intervention, chronic condition management and behavioral health, to help serve the whole person while driving reduced medical expenses.
How to get appointed with Florida Blue
Group Sales
If you are ready to request a new agent or agency set-up for group sales, complete the Request for Appointment form and email it to us. Your application will be forwarded to the Florida Blue Sales Director in your area for review. If approved, we will contact you with further instructions.
You must have a Health and Life license type to offer our products. We will determine if you are properly licensed when we receive your application. Please check with Florida Department of Financial Services (FLDFS) to ensure your license is in good standing prior to submitting your application.
Individual Sales
Our appointment to sell individual products is an exclusive contract and Florida Blue does not appoint agents who reside out of state to sell individual products. To become a Florida Blue Sales Partner with the ability to sell directly to Individuals, please contact the right person for your region:
- North Florida:
Lori.Widell@floridablue.com - Northwest Florida:
Steve.Macomber@floridablue.com - Central Florida:
Beau.Shiflet@floridablue.com - West Florida:
Andrew.Pennoyer@floridablue.com - South Florida:
Frank.Merlino@floridablue.com
Need our Help?
We're always here to support you and your clients.
FB AGT 002 NF 122021