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Our Purpose

Advancing health has always been at the center of our story. From the critical coverage that delivers peace of mind to the full breadth of health solutions that care for every aspect of your well-being, you can rest assured that Florida Blue is always looking out for you, your family and your community as we have done for more than 75 years. 

We are so much more than an insurer. We’re your health partner, working to lower your costs, make your benefits easy to access and providing you with a broad range of health services that include traditional medical care, mental well-being, preventive care and so much more. As a policyholder-owned not-for-profit, we invest resources to keep health care costs lower and work hard to ensure as many people as possible have access to high-quality, affordable and equitable care. 

We’re always working, always investing and always advancing toward a better state of health. 

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Our Mission:

To help people and communities achieve better health

Our Vision:

To be a leading innovator enabling healthy communities

Our Values:

Our values are non-negotiable. They describe the core principles that serve as a compass for our actions and describe how we behave in the world.

  • Respect – We believe everyone deserves to be valued and treated with dignity.
  • Integrity – We believe in honesty, truthfulness and adherence to the highest ethical standards. 
  • Inclusion – We believe health equity is a right and that helping everyone belong makes us smarter and stronger. 
  • Imagination – We believe embracing new and different ideas helps us advance health together. 
  • Courage – We believe speaking up and taking the right action—even when it is hard—is how we get better. 
  • Excellence – We believe in driving high-quality results that make our customers love us.

Florida Blue volunteer

Our Culture

Our employees are the cornerstone of our culture. We encourage their talents and passions that translate into innovation — the innovation that drives us to push the boundaries of what health insurance can do … and be.

It’s a culture that celebrates individuality while embracing collaboration. And it motivates us to never stop working to help all Floridians on their journey to their best health and wellness.  

Learn more about our people

Our Heritage

We brought the first Blues plan to Floridians in 1945 to enable access to quality, affordable care. In the decades since, we’ve built a new world of health care resources. Today, our mission-driven, not-for-profit model continually puts innovation to work for nearly 6 million members.

In our pursuit to deliver high-quality, affordable care for all, Florida Blue has become the largest single state provider of individual marketplace plans in the country. In 2006, we were the first insurer to open neighborhood hubs where members could speak directly with experts about their health.

Throughout the last two decades, we’ve tackled critical health inequities among at-risk communities with our partners and through our Florida Blue Foundation — the state’s largest health-focused philanthropic organization.

Historic Florida Blue Building photo

Partners shaking hands

Our Partners

As we continue to expand our health solutions, we make a point of choosing partners who share our sense of purpose, inclusion and commitment to providing you with the resources and support you need … and in your preferred language.

Partners like Papa Pals connect college students with our Medicare Advantage members to assist with things like picking up prescriptions, grocery shopping and providing companionship. Another partner, New Directions Behavioral Health, helps connect those in need with mental health support. We even offer transportation to doctor appointments through Lyft at no additional cost.

We go the extra mile to deliver the personalized care you deserve in realizing your total optimal health.

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